text
text
Your Roadmap to Revitalization
text
Main Street Fundamentals
- The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy.
- A program’s work on Transformation Strategies should be organized around the Four Points: Economic Vitality, Design, Promotion, and Organization.
- A revitalization program’s work – and its Transformation Strategies – need to be informed by a solid understanding of local and regional market data, and sustained and inclusive community engagement.
text
Transformation Strategies – generated through meaningful community engagement and informed by an analysis of the district’s market position — help to guide a revitalization program’s work. An effective Transformation Strategy serves a particular customer segment, responds to an underserved market demand, or creates a differentiated destination.
Some "ready-to-use" strategies — called Catalyst Strategies — fall into two broad categories: those that are focused on a specific customer segment and those that are focused on an industry, product, or service segment.
Examples include:
• Workers and Residents
• Elder Friendly and Aging-in-Place
• Family-Friendly
• Agriculture Center
• Arts (performing and visual)
• College Town
• Convenience Goods and Services
• Entertainment and Nightlife
• Knowledge Economy
Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.
ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Learn more >
DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
Learn more >
PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
Learn more >
ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
Learn more >
Some "ready-to-use" strategies — called Catalyst Strategies — fall into two broad categories: those that are focused on a specific customer segment and those that are focused on an industry, product, or service segment.
Examples include:
• Workers and Residents
• Elder Friendly and Aging-in-Place
• Family-Friendly
• Agriculture Center
• Arts (performing and visual)
• College Town
• Convenience Goods and Services
• Entertainment and Nightlife
• Knowledge Economy
Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.
ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Learn more >
DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
Learn more >
PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
Learn more >
ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
Learn more >